Coop · Grocery retailer

Lovaré established in nearly 200 Coop shops

Three selected Lovaré teas grew from 133 to nearly 200 Coop shops in only a few months.

Across Sweden

800+
shops: SEK 36bn
revenue: ~224 million
customer visits per year: ~40,000
products in the range

What we achieved together

In February 2026, Nistru Food AB launched three SKUs from the Ukrainian tea brand Lovaré in Coop shops across Sweden. We worked closely with the category manager in purchasing and the logistics manager at the central warehouse to ensure a smooth and successful launch. The rollout began in 133 shops and has grown to nearly 200 shops carrying the range.

Results

3 SKUs launched
133 shops at launch
~200 shops today

Images from the collaboration

Three varieties of Lovaré tea on a tea shelf in a Coop shop — The three Lovaré products displayed together on Coop’s tea shelf.

Lovaré tea displayed among other teas at Coop — Lovaré in its natural retail setting at Coop.

The next customer case

What could we build together?

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