
Across Sweden
Grocery retailer
ICA Sverige
A nationwide launch of eight Lovaré teas began in around 50 shops and now reaches more than 200 ICA shops across Sweden.
- Number of shops
- ~1,300
- Revenue
- SEK 116bn
Customer cases
From nationwide product launches to a carefully selected range for an independent shop. Here is how close collaboration produces measurable results.

Across Sweden
Grocery retailer
A nationwide launch of eight Lovaré teas began in around 50 shops and now reaches more than 200 ICA shops across Sweden.

Across Sweden
Grocery retailer
Three selected Lovaré teas launched in 133 Coop shops across Sweden.


Uppsala
Independent grocery shop
A test with two shelf sections quickly became a full grocery shelf plus new chilled and frozen ranges.