ICA · Grocery retailer

Lovaré grows from just over 50 to more than 200 ICA shops

A nationwide launch of eight Lovaré teas grew from just over 50 to more than 200 shops.

Across Sweden

~1,300
shops: SEK 116bn
revenue: ~676 million
customer visits per year: ~40,000
products in the range

What we achieved together

In September 2025, Nistru Food AB launched eight SKUs from the Ukrainian tea brand Lovaré in ICA shops across Sweden. We worked closely with the category manager in purchasing and the logistics manager at the central warehouse to ensure a smooth and successful launch. The rollout began in just over 50 shops and has since grown to more than 200 shops carrying the range. New ICA shops add Lovaré tea to their ranges every month.

Results

8 SKUs launched
50+ shops at launch
200+ shops today

Images from the collaboration

Several varieties of Lovaré tea on a tea shelf in an ICA shop — Lovaré presented as a clear part of the ICA shop’s tea range.

Lovaré tea displayed on a shop shelf at ICA — The broad Lovaré range in store.

The next customer case

What could we build together?

Become a customer