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Nelins · Independent grocery shop
From two shelf sections to a complete Ukrainian range
A test with two sections quickly became a full grocery shelf and new chilled and frozen categories.
Uppsala
- ~700,000
- customer visits per year
- ~2,000 m²
- shop floor area
- SEK 142m
- revenue
- >7,000
- products in the range
What we achieved together
Our work with Nelins began in April 2026, when the shop wanted to explore a Ukrainian range. We started with two shelf sections of ambient groceries. When sales exceeded expectations, the range quickly grew to a full grocery shelf, a large chilled section with charcuterie and dairy products, and a freezer section with frozen cakes. We work closely with Nelins to keep curating a high-performing range that moves quickly from the shelves.
Results
- 2 shelf sections at launch
- 1 full grocery shelf today
- Shelf + chiller + freezer a complete range
Images from the collaboration
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